KEN HUGHES is now acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour, blending his understanding of consumer & cyber psychology, digital anthropology, and retail futurology to explore the needs of the new consumer and predict changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial and Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university professor and actor, his performances are not only insightful and thought-provoking, but are infamous for their sheer passion, energy and wit.


ALEKSANDRA PRZEGALINSKA is a PhD in philosophy of artificial intelligence. She is an Assistant Professor at Kozminski University, currently a Research Fellow at the Center for Collective Intelligence at the Massachusetts Institute of Technology (MIT) in Boston. In the past she has also worked as a visiting scholar at The New School for Social Research/ Brown University in New York City. In 2011 Aleksandra worked as the Chairman of Media Regulation Working Party at the Council of European Union in Brussels. As a William J. Fulbright Scholar Aleksandra also majored in Sociology at The New School for Social Research in New York (2012), where she participated in a research on identity in virtual reality, with particular emphasis on Second Life.

Aleksandra’s current primary research interests include consequences of introducing artificial intelligence systems to people’s social and professional sphere as well as wearable technologies and human/bot interaction.